The Ripe Story

  • Ripe is an Australian owned maternity fashion brand, designing contemporary, stylish, and most of all comfortable maternity and nursing clothes. We understand that a girl needs fashion labels she can depend on, before and after pregnancy. Ripe ensures a delicious array of clothing is always on offer. We are committed to creating pieces that fit, flatter and co ordinate to make up the perfect wardrobe, allowing you to maintain your own personal style. Our seasonal collections of fashion focused pregnancy clothes are proudly distributed through boutiques in many countries around the world.

    Pregnancy is a special and exciting time in your life; Ripe believes you should enjoy shopping for your pregnancy clothing with confidence.

    For a taste of something different, and pieces to suit every palate, Ripe Maternity is sure to satisfy all of your maternity fashion cravings!

  • Then

    Ripe Maternity wear was established in February 1996 by friends Kate Beaconsfield and Lisa Balakas, both then aged 27.

    After having three children Lisa was frustrated by the lack of fashionable maternity clothing that was available to pregnant women and thought it was time things changed. Coming from a background in interior design, she teamed up with her friend Kate who was running a physiotherapy business and contemplating a career change - the timing was perfect! They teamed up, pooled resources and have never looked back.

  • Now

    Ripe is always evolving and has grown rapidly since its humble beginnings in 1996. A culture of innovation and enthusiasm is promoted along with a progressive approach in all areas of operation. Over the years the talented team at Ripe have won the highly coveted Telstra MYOB National Business Award (2006), and the company's export achievements have seen them win several Export Awards including the Governor of Victoria Export Award (2004). Which they were a National Finalist in the same year.

    Ripe Maternity has wide distribution channels, supplying their collections of pregnancy clothes to many corners of the globe. The brand can be found in boutiques across the USA, Canada, UK, Ireland, Europe and New Zealand along with many other regions around the world.

    In recent years Ripe have opened 7 concept maternity clothing stores and 4 Myer concession stores. Ripe Maternity is also now available online. Click here to find your nearest store.